The problem of getting complete buy in from the entire organization for an undertaking such as DevOps is extremely difficult. The problem is that this really shouldn’t be that difficult given the very real threats and opportunities that DevOps encompasses for every organization. Part of the problem is that most DevOps leaders have not sufficiently used traditional business tools available to them in order to help sell the strategic reasons why the organization must embrace DevOps. The way in which this should be done is through the use of a “situational analysis” or as its better known as a “SWOT Analysis”.
Once the SWOT analysis has been developed and the DevOps leaders have polished it up, then it should be presented not to just IT management, but the entire executive management team and business units so that it is abundantly clear to the organization as a whole why DevOps must be undertaken from a strategic management perspective.