One of the trends in the DevOps movement is for organizations to adopt some form of a Dojo or Center for Excellence in order to help scale their DevOps movement. Dojos are a concept introduced by Target where individuals and teams are taken to a location to work for days, weeks or months with experts in the area of Agile, DevOps, Automation, Tools, etc. etc. A number of organizations have attempted to follow this concept, but few have asked the all important question of why concepts like this have worked at places like Target in order to better understand how to setup their Dojo or Center for Excellence. If we take a look at Organizational Behavior we can better understand the underlying factors behind Dojos and Centers for Excellence. The underlying reason that these concepts have been successful in some organizations is that they have been able to manipulate their Social Environment in a way that has spurred a positive reaction from their employees.